association let's move - Morocco

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association let's move

About the organization

Morocco, like other south Mediterranean countries, is undergoing a change, but also experiences a transition. but, the rural area still suffers from poverty, illiteracy, Gender Inequality and discrimination against youth, social and economic injustice, degradation of ecological systems and cultural heritage ... There is an imposed necessity to think/ act for culture in the local scale, here and now, to build creative zones, resilient spaces in a transformative rural context, which becomes increasingly vulnerable. “Association let’s move pour le développement” was established in 2014, in Aghmat, Morocco. The need for an ongoing structure to support the role of culture in local development was identified.  As a local actor, we work on strengthening the contribution of culture to sustainable development, in connection with our philosophy. Development cannot be a synonymous with economic growth (infrastructure) alone. It is a means to achieve a more satisfactory intellectual, emotional, moral and spiritual existence (superstructure). As such, development is inseparable from culture. The association becomes a veritable laboratory of thinking and action around issues of rurality, development, culture, youth, citizenship and empowerment.


We advocate for :


The participation and access to culture and creative activities.


The inclusion of cultural vitality to goals of economic, social and environmental sustainability.


The youth, women Empowerment.


 And so, “Let’s move” aim, on the one hand, at incorporating culture into local development, into education, economy, science, health, environment, and, on the other hand, at supporting creativity, thinking, debating and the local democracy.


Aghmat; the necessity of rebuilding a reality for the future.


     Before the arrival of the Almoravids and the building of their new capital at Marrakech, Aghmat was the chief commercial and cultural center in the region. At a time when Morocco was forging its Islamic identity, Aghmat played a crucial role in that process. It was first an Idrissid city, and those rulers from Fez struck coins in Aghmat, a testimony to Aghmat’s role as a regional capital. Ibn Hawqal describe Aghmat, in his Kitab Surat al-Ard (“The Face of the Earth”) toward the middle of the tenth century as a regional center of importance in the very same breath that he talked about Ifriqiya (today’s Tunisia), Fez, Andalusia, and the Sus in the far southwest. A full century later, Abu Ubaid al-Bakri describe Aghmat in Kitab al-Masalik w’al-Mamalik (Book of Routes and Kings), as a political and commercial center. Today, Aghmat is known as an archaeological site that consist of part of the city walls, hammam which is the oldest and largest in Morocco as well as in all of western Islam, originally built in the late 10th century when the city was capital of the local Zenata emirate of the Bani Maghrawa, the palace, the Grand Mosque of Aghmat  that, was founded by Wattas ibn Kardûs in the Islamic year of 245 H (859 AD) according to medieval texts.

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