The Triple Effect

WHAT IS THE TRIPLE EFFECT?

The Triple Effect is an empowerment tool for employees at corporate and youth at university or youth organization to take action and leadership in spreading awareness about the blood deficit issue in Egypt.

WHAT IS THE IMPACT?

By hosting blood donation drives in your respective communities, you are taking a leadership role in your community which help saving lives of those who need access to safe blood. One blood bag can save up to three lives. Imagine if you recruit 50 of your friends to donate blood, you can help up to 150 people to live their life longer.

Run by the Takatof Foundation, the Corporate Social Responsibility arm of PricewaterhouseCoopers (PwC) Egypt, the Triple Effect aims to address the blood deficit issue in Egypt through a sustainable integrated solution to recruit and retain voluntary non-remunerated blood donor and ensure the supply of safe blood to those who need them the most.

The Triple Effect is a sustainability movement that is committed to triple the number of regular voluntary blood donors in Egypt from 1% to 3%. On Twitter, use: @TheTripleEffect #GiveBlood #SaveLives